# Call Me Maybe — Master Launch Plan

> AGGRESSIVE TIMELINE: February 10 → End of February → March Launch
> Team: Aaron (Product/Marketing) + Ata (Backend/Strategy) — Ata ships fast.
> Updated: February 10, 2026

---

## Target Dates

| Milestone | Date | Status |
|-----------|------|--------|
| Sprint start | Feb 10 | NOW |
| MVP functional (first call works) | Feb 21 | TODO |
| Beta testers onboarded (20-30 users) | Feb 24 | TODO |
| Beta feedback + iteration | Feb 24-28 | TODO |
| Product Hunt ship page live | Feb 28 | TODO |
| SOFT LAUNCH (open beta) | March 3 | TODO |
| FULL LAUNCH (Product Hunt + paid plans) | March 10 | TODO |

---

## Sprint 1: FOUNDATION (Feb 10-14, 5 days)

### Ata — Backend (all in parallel, Ata goes fast)

| Task | Deadline | Notes |
|------|----------|-------|
| VAPI.ai account + first test call working | Feb 11 | Just get a phone call happening |
| Supabase setup (auth, users table, call logs) | Feb 12 | Basic schema, can iterate |
| Voice prompts v1 (morning check-in script) | Feb 13 | Use `voice-prompts-guide.md` as base |
| Stripe billing integration (3 plans) | Feb 13 | €9.90 / €14.90 / €24.90 |
| End-to-end flow: signup → schedule → call | Feb 14 | THE critical milestone |
| PostHog analytics setup | Feb 14 | Basic events: signup, call_answered, call_completed |

### Aaron — Marketing & Brand (all in parallel)

| Task | Deadline | Notes |
|------|----------|-------|
| Decide final app name (with Ata) | Feb 11 | Use `naming-deep-dive.md` |
| Register domain (.ai) | Feb 11 | Right after naming decision |
| Deploy waitlist on final domain | Feb 12 | Already have `waitlist.html` |
| Create all social media profiles | Feb 12 | Use `social-media-profiles.md` |
| Set up Brevo (email automation) | Feb 12 | Import waitlist emails |
| Create Discord server (basic) | Feb 13 | Use `discord-community-plan.md` |
| Start TikTok content (Day 1) | Feb 13 | Use `content-calendar-30days.md` |
| SEO foundation (meta, sitemap, blog setup) | Feb 14 | Use `seo-strategy.md` |

### End of Sprint 1 checkpoint: Can we make a phone call? YES/NO

---

## Sprint 2: MVP + AUDIENCE (Feb 15-21, 7 days)

### Ata — Product

| Task | Deadline | Notes |
|------|----------|-------|
| Coach persona "Maya" — warm coach with teeth | Feb 16 | Prompt engineering, tone calibration |
| Call scheduling system (user picks time) | Feb 17 | Morning calls 6am-10am range |
| Streak tracking + gamification backend | Feb 17 | Current streak, best streak, streak freeze |
| Branded caller ID setup | Feb 18 | So users see "Coach Maya" not unknown number |
| Preview notification (5 min before call) | Feb 18 | SMS or push — critical for answer rate |
| Voice food logging (natural language → log) | Feb 19 | "I had a salad and a coffee" → parsed |
| Basic user dashboard (web, mobile-friendly) | Feb 20 | Streak, call history, next call time |
| Contact saving flow in onboarding | Feb 21 | User saves number → known contact on phone |

### Aaron — Audience Building

| Task | Deadline | Notes |
|------|----------|-------|
| TikTok content Days 2-8 | Daily | First demo video of AI calling |
| Instagram profile + first 5 posts | Feb 16 | Reels from TikTok content |
| Reddit karma building (r/france, r/loseit) | Feb 15-21 | Comment, don't promote yet |
| Join 10 FB weight loss groups (France) | Feb 16 | Use `facebook-playbook.md` |
| Contact 5 nano influencers | Feb 17 | Use `influencer-outreach-kit.md` |
| Pitch 2 podcasts | Feb 18 | Use `podcast-pitch-kit.md` |
| Product Hunt ship page draft | Feb 19 | Use `product-hunt-plan.md` |
| Apply La French Tech label | Feb 20 | Online application |
| Email sequence set up (7 emails) | Feb 21 | Use `email-nurture-sequence.md` |

### End of Sprint 2 checkpoint: MVP works end-to-end. 10+ waitlist signups.

---

## Sprint 3: BETA (Feb 22-28, 7 days)

### Ata — Iteration

| Task | Deadline | Notes |
|------|----------|-------|
| Invite 20-30 beta testers | Feb 22 | From waitlist + personal network + Discord |
| Beta testers receive first calls | Feb 23 | Day 1 of real user testing |
| Fix bugs from Day 1 feedback | Feb 24 | Rapid iteration |
| Voice prompt iteration (based on call transcripts) | Feb 25 | What's working? What's awkward? |
| Referral system v1 | Feb 26 | Use `referral-program.md` |
| SOS button prototype | Feb 27 | Quick callback for craving moments |
| Stripe checkout hardened | Feb 28 | Ready for paying users |

### Aaron — Content + Community

| Task | Deadline | Notes |
|------|----------|-------|
| TikTok content Days 9-15 | Daily | Show real beta tester reactions |
| Collect beta testimonials (video + text) | Feb 24-28 | For launch day assets |
| First blog post published | Feb 25 | Use `blog-posts-seo.md` |
| Discord community → 50 members | Feb 28 | Beta testers + waitlist + friends |
| Product Hunt ship page LIVE | Feb 28 | Start collecting followers |
| Press kit finalized | Feb 28 | Use `press-kit.html` |
| Facebook group soft engagement (share results) | Feb 25-28 | Build trust, don't sell |
| WhatsApp broadcast to network | Feb 28 | "We're launching Monday" |

### End of Sprint 3: 20+ beta testers using product daily. Testimonials collected. Ready to launch.

---

## LAUNCH WEEK (March 3-10)

### Soft Launch: March 3 (Monday)

| Action | Channel | Owner |
|--------|---------|-------|
| Open beta to all waitlist | Email + Discord | Aaron |
| Activate paid plans (7-day free trial) | Stripe | Ata |
| First paid ad test (€50, Instagram) | Instagram | Aaron |
| TikTok "we launched" video | TikTok | Aaron |
| Reddit post in r/SideProject | Reddit | Aaron |

### Full Launch: March 10 (Monday)

| Time (Paris) | Action | Channel | Owner |
|-------------|--------|---------|-------|
| 00:01 | Product Hunt goes live | Product Hunt | Aaron |
| 07:00 | Launch email to full waitlist | Brevo | Auto |
| 07:30 | Twitter/X announcement | X | Aaron |
| 08:00 | Instagram post + Stories + Reel | Instagram | Aaron |
| 08:30 | TikTok launch video | TikTok | Aaron |
| 09:00 | Reddit post (r/SideProject, r/Entrepreneur) | Reddit | Aaron |
| 10:00 | Discord live Q&A | Discord | Aaron |
| 12:00 | LinkedIn post | LinkedIn | Aaron |
| 12:30 | WhatsApp broadcast | WhatsApp | Aaron |
| 14:00 | Engage PH comments | Product Hunt | Both |
| 16:00 | Share PH in FB groups | Facebook | Aaron |
| 18:00 | Instagram Reel recap | Instagram | Aaron |
| 22:00 | Day 1 metrics review | Internal | Both |

---

## Month 1: March 2026 (Post-Launch Growth)

### Targets

| Metric | Target |
|--------|--------|
| Total signups | 500 |
| Paying users | 50 |
| MRR | €500 |
| Daily call answer rate | >80% |
| 7-day retention | >60% |

### Growth Channels (Priority Order)

| Channel | Budget | Expected CAC | Monthly Spend | Target Signups |
|---------|--------|--------------|---------------|----------------|
| TikTok (organic) | €0 | €0 | €0 | 200-500 |
| Instagram (organic) | €0 | €0 | €0 | 100-300 |
| Reddit (organic) | €0 | €0 | €0 | 50-100 |
| Referral program | Credits only | ~€5 | €100 | 20-50 |
| Nano influencers (perks) | Pizza cost | ~€8 | €120 | 50-150 |
| Facebook groups | €0 | €0 | €0 | 30-80 |
| Podcasts | €0 | €0 | €0 | 50-200 |
| SEO (content) | €0 | €0 (long-term) | €0 | 20-50 |
| Meta ads (test) | €300/month | €10-15 | €300 | 20-30 |
| **TOTAL** | — | — | **~€520** | **540-1,460** |

---

## Month 2-6: Scale

### Revenue Milestones

| Month | Date | Users | Paying | MRR | Cumulative |
|-------|------|-------|--------|-----|------------|
| 1 | March | 500 | 50 | €500 | €500 |
| 2 | April | 1,200 | 150 | €1,500 | €2,000 |
| 3 | May | 2,500 | 350 | €3,500 | €5,500 |
| 4 | June | 4,000 | 600 | €6,000 | €11,500 |
| 5 | July | 6,000 | 900 | €9,000 | €20,500 |
| 6 | August | 8,500 | 1,300 | €13,000 | €33,500 |

### B2B Outreach (Month 4+)

| Target | Action | Asset | Timeline |
|--------|--------|-------|----------|
| Alan (mutuelle) | Pilot proposal | `b2b-pitch-kit.md` | June |
| Basic-Fit | Partnership exploration | `b2b-pitch-kit.md` | June |
| 5 dietitians (Madietenligne) | Referral program | `b2b-pitch-kit.md` | June |
| 2 tech startups (Paris) | Corporate wellness pilot | `b2b-pitch-kit.md` | July |
| AXA prevention fund | Grant application | — | July |
| BPI France | Innovation grant | `french-tech-grants-guide.md` | July |

---

## Key Metrics Dashboard

| Metric | Target | Measure |
|--------|--------|---------|
| Daily call answer rate | >80% | VAPI.ai logs |
| Average call duration | 2.5-4 min | VAPI.ai logs |
| 7-day retention | >60% | Supabase |
| 30-day retention | >40% | Supabase |
| Trial → Paid conversion | >15% | Stripe |
| Monthly churn | <10% | Stripe |
| NPS | >40 | In-app survey |
| K-factor (referral) | >0.15 | Referral tracking |
| CAC (blended) | <€15 | Total spend / signups |
| LTV (6-month) | >€50 | ARPU x avg lifetime |
| LTV:CAC ratio | >3:1 | LTV / CAC |

---

## Decision Log

| Decision | Date | Rationale |
|----------|------|-----------|
| Weight loss niche first | Jan 2026 | Emotional urgency, measurable, $405B market |
| France first | Jan 2026 | No AI phone call competitor, voice-preferred culture |
| €9.90 entry price | Feb 2026 | Below Noom (€17), above free apps, impulse-buy threshold |
| Presto Fresco pizza perks | Feb 2026 | 92% cost savings vs cash for nano influencers |
| February sprint start | Feb 10 | No more planning, time to build |
| VAPI.ai for voice | TBD | Best price/quality for AI phone calls |
| Supabase for backend | TBD | Free tier, Postgres, auth, realtime |
| Brevo for email | TBD | French company, GDPR native, free tier |

---

## Risk Register

| Risk | Impact | Probability | Mitigation |
|------|--------|-------------|------------|
| Users don't answer calls | Critical | Medium | Branded caller ID, preview notifications, streak FOMO |
| VAPI.ai pricing too high at scale | High | Medium | Negotiate volume pricing, explore alternatives |
| French users won't pay for apps | High | Medium | 7-day trial, €9.90 impulse price, value framing vs coach |
| Noom enters France aggressively | Medium | Low | Speed advantage, voice differentiator, local partnerships |
| RGPD compliance issues | Critical | Low | OVHcloud hosting, DPO review, privacy-by-design |
| Team of 2 → burnout | High | High | Prioritize ruthlessly, hire community manager Month 3 |
| February timeline too aggressive | Medium | Medium | Core MVP only, cut nice-to-haves, iterate post-launch |

---

## Asset Inventory (50+ pages in War Room)

### Strategy & Research
| File | Description |
|------|-------------|
| `strategy.html` | War Room strategy dashboard |
| `cmm-market-research-2026.md` | Market research |
| `pricing-benchmark.md` | Pricing analysis (17 apps) |
| `community-targets-research.md` | Community mapping |
| `influencer-research.md` | 31 influencers + perks strategy |
| `seo-strategy.md` | Full SEO plan |
| `naming-deep-dive.md` | 30+ name candidates with scoring |
| `investor-faq.md` | Complete investor Q&A |
| `user-personas.md` | 5 detailed user personas |
| `churn-prevention-playbook.md` | 4-level retention system |

### Marketing Playbooks
| File | Description |
|------|-------------|
| `content-calendar-30days.md` | 30-day TikTok/Instagram calendar |
| `influencer-outreach-kit.md` | DM templates, email pitches |
| `podcast-pitch-kit.md` | 6 personalized podcast pitches |
| `facebook-playbook.md` | FB group infiltration guide |
| `reddit-launch-strategy.md` | Reddit growth playbook |
| `product-hunt-plan.md` | Product Hunt launch plan |
| `email-nurture-sequence.md` | 7-email waitlist sequence |
| `referral-program.md` | Viral referral program design |
| `discord-community-plan.md` | Discord community setup |
| `aso-app-store-plan.md` | App Store optimization |
| `b2b-pitch-kit.md` | B2B pitch templates |
| `social-media-profiles.md` | Ready-to-paste bios all platforms |
| `whatsapp-templates.md` | 20+ WhatsApp messages |
| `beta-tester-kit.md` | Beta recruitment + management |

### Product
| File | Description |
|------|-------------|
| `voice-prompts-guide.md` | AI coach prompt engineering |
| `onboarding.html` | User onboarding flow |
| `tech-spec.html` | Technical specifications |
| `prd-preview-notification.html` | Preview notification PRD |

### Brand & Landing
| File | Description |
|------|-------------|
| `landing-v2.html` | Main landing page |
| `ad-landing.html` | Conversion-optimized landing |
| `waitlist.html` | Waitlist signup page |
| `partners.html` | Partner perks program |
| `pitch.html` / `pitch-en.html` | Pitch decks (FR/EN) |
| `one-pager.html` | Investor one-pager |
| `press-kit.html` | Press kit for journalists |
| `logos.html` | Logo variations |
| `wallpapers.html` | Brand wallpapers |

### Legal & Funding
| File | Description |
|------|-------------|
| `legal-rgpd.md` | Privacy policy, terms, RGPD compliance |
| `french-tech-grants-guide.md` | €117K-187K non-dilutive funding guide |

### Content
| File | Description |
|------|-------------|
| `blog-posts-seo.md` | 5 SEO blog posts ready to publish |
| `blog/` | Individual blog post files |
| `tiktok-scripts/` | TikTok script templates |

### Total: 50+ production-ready assets