# Call Me Maybe — Discord Community Setup Plan

> Free community as lead magnet + retention tool. Goal: create France's #1 weight loss accountability community.

---

## Server Name

**"CMM — Accountability Squad"** (or "CMM Community" — test which feels more inviting)

---

## Channel Structure

### Category: WELCOME
| Channel | Purpose |
|---------|---------|
| #rules | Community guidelines, code of conduct |
| #introductions | New members introduce themselves + goals |
| #announcements | Product updates, feature launches, events |
| #faq | Frequently asked questions |

### Category: DAILY ACCOUNTABILITY
| Channel | Purpose |
|---------|---------|
| #morning-checkin | Daily morning check-in (template: mood, goals, breakfast) |
| #evening-recap | End of day recap (what went well, what was hard) |
| #food-log | Photo food logging — share your meals |
| #wins | Celebrate victories — any size |
| #streaks | Post your CMM streak screenshots |

### Category: SUPPORT
| Channel | Purpose |
|---------|---------|
| #motivation | Motivational posts, quotes, stories |
| #struggles | Safe space for bad days, setbacks, emotional eating |
| #recipes-fr | French-language healthy recipes |
| #recipes-en | English recipes |
| #fitness-tips | Exercise, movement, walking challenges |

### Category: COMMUNITY
| Channel | Purpose |
|---------|---------|
| #general | Off-topic casual chat |
| #accountability-partners | Find a buddy for extra accountability |
| #challenges | Weekly/monthly group challenges |
| #before-after | Transformation photos (consent required) |

### Category: CMM PRODUCT
| Channel | Purpose |
|---------|---------|
| #feature-requests | Users suggest features |
| #bug-reports | Report issues with the app |
| #beta-testing | Beta testers discuss new features |
| #testimonials | Users share their CMM experience |

### Voice Channels
| Channel | Purpose |
|---------|---------|
| Community Call | Weekly group call (Sundays 10am) |
| Accountability Room | Drop in anytime for check-ins |

---

## Roles

| Role | Color | Permissions | How to Get |
|------|-------|-------------|------------|
| @Founder | Gold | All | Aaron, Ata |
| @Team CMM | Teal | Moderate, post in announcements | Team members |
| @Ambassador | Orange | Pin messages, moderate | Top referrers (10+ referrals) |
| @Beta Tester | Purple | Access to #beta-testing | Apply or invited |
| @CMM User | Green | All community channels | Link CMM account |
| @Free Member | Gray | General + support channels | Join server |
| @Streak 7+ | Light Blue | Special flair | Verified 7-day streak |
| @Streak 30+ | Blue | Special flair | Verified 30-day streak |
| @Streak 100+ | Gold glow | Special flair + Ambassador candidacy | Verified 100-day streak |

---

## Bot Setup

### Required Bots

| Bot | Purpose | Config |
|-----|---------|--------|
| **MEE6** or **Carl-bot** | Auto-roles, welcome messages, moderation | Welcome DM, auto-role on join |
| **YAGPDB** | Custom commands, scheduled posts | Daily check-in prompt at 7am |
| **Statbot** | Analytics, member activity tracking | Track engagement metrics |

### Custom Commands

**!checkin** — Posts a check-in template:
```
Morning Check-In:
- Mood: [1-10]
- Yesterday's eating: [great / ok / rough]
- Movement: [yes / no / rest day]
- Today's goal:
- Streak day:
```

**!streak** — Shows user's current check-in streak in Discord

**!motivate** — Returns a random motivational quote from a curated list

**!buddy** — Adds user to the accountability partner matching queue

---

## Weekly Schedule

| Day | Activity | Channel | Led By |
|-----|----------|---------|--------|
| Monday | "Monday Momentum" — set weekly goals | #morning-checkin | Bot + Aaron |
| Tuesday | Recipe sharing day | #recipes-fr | Community |
| Wednesday | "Wins Wednesday" — share any victory | #wins | Community |
| Thursday | Expert tip post | #fitness-tips | Aaron |
| Friday | Weekend prep — meal planning | #food-log | Community |
| Saturday | Challenge day — walking challenge | #challenges | Bot |
| Sunday | Community call (10am) + weekly recap | Voice + #general | Aaron |

---

## Growth Strategy

### Phase 1: Seed (First 50 members)
- Invite beta testers personally
- Post invite link in waitlist emails
- Share in Facebook weight loss groups (where allowed)
- Aaron active daily, responding to every message

### Phase 2: Grow (50-500 members)
- Add Discord link to CMM app onboarding
- Partner with French fitness Discord servers
- Reddit cross-promotion (not spam — genuine community sharing)
- Weekly challenges with small prizes (1 month free CMM)

### Phase 3: Scale (500-2000+)
- Hire community moderator (part-time)
- Launch Ambassador program (top members)
- Discord server featured on landing page
- Invite influencers to join and participate
- Monthly AMA with nutrition experts

### Member Targets

| Timeline | Members | Activity |
|----------|---------|----------|
| Month 1 | 50 | 15+ daily active |
| Month 3 | 200 | 50+ daily active |
| Month 6 | 500 | 100+ daily active |
| Month 12 | 2,000 | 300+ daily active |

---

## Moderation Guidelines

### Rules (posted in #rules)

1. Be kind. Weight loss is personal. No shaming, no judging.
2. No diet evangelism. Don't push specific diets on others.
3. No medical advice. If someone needs help, suggest they see a professional.
4. No self-promotion without permission. DM Aaron first.
5. Trigger warnings for eating disorder content.
6. No before/after photos without consent.
7. Respect privacy. What's shared here stays here.
8. English and French both welcome. Default: French.

### Auto-Moderation
- Filter: slurs, spam links, excessive caps
- Anti-raid protection: verification level medium
- Slow mode on #general during peak hours (30 seconds)
- New members: 10-minute wait before posting (prevent raid bots)

---

## Conversion Funnel

```
Free Discord member
    → Engages in daily check-ins
        → Sees CMM users posting streaks
            → Curious about the AI phone call feature
                → Tries free trial
                    → Becomes paying user
                        → Invites friends to Discord
                            → Cycle continues
```

**Key conversion moment:** When a free Discord member sees CMM users consistently posting 14+ day streaks and asks "what's CMM?" — that's when the product sells itself.

---

## Launch Checklist

- [ ] Create server with channel structure above
- [ ] Set up MEE6/Carl-bot for welcome messages and auto-roles
- [ ] Create branded server icon (CMM logo, dark theme)
- [ ] Create server banner (Midnight Terminal style)
- [ ] Write welcome DM template
- [ ] Set up daily check-in bot (7am post)
- [ ] Invite first 10 beta testers
- [ ] Aaron posts first check-in (lead by example)
- [ ] Schedule first Sunday community call
- [ ] Create invite link for waitlist emails