# Call Me Maybe — Beta Tester Recruitment & Management Kit

> Everything needed to recruit, onboard, and manage 20-30 beta testers.
> Target: Week 5-6 of pre-launch (before March 2026 launch).

---

## 1. Beta Tester Profile

### Ideal Beta Tester
- **Age:** 25-45
- **Location:** France (for French-language coaching)
- **Goal:** Wants to lose 5-20kg
- **Tech comfort:** Uses smartphone daily, comfortable with phone calls
- **Availability:** Can answer a 3-minute call every morning for 14+ days
- **Communication:** Willing to give honest feedback (not just "it's great")
- **Bonus:** Active on social media (potential future testimonials)

### Anti-Profile (Avoid)
- People who just want free stuff with no intent to engage
- Anyone with a history of eating disorders (we're not equipped for clinical support)
- People who won't answer daily calls
- Technical testers only interested in finding bugs (we need user experience feedback)

---

## 2. Recruitment Channels

### Tier 1: Warm Leads (Week 1 — Target: 10 testers)

| Channel | Approach | Expected Yield |
|---------|----------|---------------|
| **Waitlist signups** | Email top 50 most engaged (opened all emails) | 5-8 |
| **Discord community** | Post in #beta-testing channel | 3-5 |
| **Personal network** | Friends/family who want to lose weight | 3-5 |

**Email to waitlist (subject: "You're invited: be one of our first 20 beta testers"):**

```
Hey [NAME],

You signed up for Call Me Maybe early, and we noticed you've been following our journey. That means a lot.

We're ready to start beta testing — and we want YOU to be one of our first 20 testers.

What you get:
- Free access to CMM for 3 months (worth €29.70)
- Direct line to the founders (Aaron & Ata)
- Shape the product — your feedback directly impacts what we build
- Founding Member badge in our community (forever)
- Pizza from Presto Fresco (yes, really)

What we ask:
- Answer your daily AI coaching call for at least 14 days
- Give honest feedback (a quick form, 2 min/day)
- Tell us what sucks. Seriously. We need to hear it.

Interested? Reply "I'M IN" and we'll set you up within 48 hours.

Only 20 spots. First come, first served.

— Aaron
```

### Tier 2: Community Leads (Week 2 — Target: 10-15 testers)

| Channel | Approach | Expected Yield |
|---------|----------|---------------|
| **Facebook groups** | Post in 3 most engaged groups (see facebook-playbook.md) | 5-8 |
| **Reddit** | Post in r/loseit, r/france (with value-first framing) | 3-5 |
| **French health forums** | Doctissimo, aufeminin | 2-4 |

**Facebook/Reddit post template:**

```
I'm building an AI that calls you every morning for weight loss accountability.

Not an app notification. An actual phone call. 3 minutes. Daily.

We're looking for 20 beta testers in France to try it for free for 2 weeks.

What you get: free access (3 months), direct founder access, pizza perks.
What we need: honest feedback on the calls.

If you've tried diets/apps and struggled with consistency, you're exactly who this is for.

DM me if interested. Spots are limited.
```

### Tier 3: Influencer Referrals (Week 2-3 — Target: 5 testers)

Ask the nano influencers from influencer-outreach-kit.md to recommend 1-2 followers each.

---

## 3. Screening Questionnaire

### Send via Google Form or Typeform (10 questions)

```
CALL ME MAYBE — Beta Tester Application

1. What's your first name?
[Text field]

2. How old are you?
[ ] 18-24  [ ] 25-34  [ ] 35-44  [ ] 45-54  [ ] 55+

3. Where are you located?
[Text field — must be in France]

4. What's your weight loss goal?
[ ] Lose 1-5 kg  [ ] Lose 5-10 kg  [ ] Lose 10-20 kg  [ ] Lose 20+ kg  [ ] Maintain / build habits

5. Have you tried other weight loss apps or programs? Which ones?
[Text field]

6. What time would you prefer to receive a daily coaching call?
[ ] 7:00-8:00  [ ] 8:00-9:00  [ ] 9:00-10:00  [ ] 12:00-13:00  [ ] 18:00-19:00

7. How comfortable are you receiving AI phone calls?
[ ] Very comfortable  [ ] Somewhat comfortable  [ ] A bit nervous but willing  [ ] Not comfortable

8. Can you commit to answering a 3-minute call every day for at least 14 days?
[ ] Yes, absolutely  [ ] Most days, probably 10-12 out of 14  [ ] Not sure

9. Are you willing to fill out a short daily feedback form (2 minutes)?
[ ] Yes  [ ] Maybe  [ ] No

10. Your phone number (for the coaching calls):
[Phone field]

OPTIONAL:
11. Your Instagram or TikTok handle (for testimonial permission later):
[Text field]

12. Anything else you'd like us to know?
[Text area]
```

### Scoring (internal — don't share with applicants)

| Criteria | Points |
|----------|--------|
| Age 25-44 | +2 |
| Wants to lose 5-20kg | +2 |
| Tried other apps (experienced dieter) | +2 |
| Morning call preference (7-10am) | +1 |
| Very/somewhat comfortable with AI calls | +2 |
| Can commit to 14 days | +3 |
| Willing to do daily feedback | +2 |
| Has social media | +1 |

**Accept:** 10+ points
**Waitlist:** 7-9 points
**Decline:** <7 points (politely — "we'll add you to our early access list")

---

## 4. Onboarding Sequence (3 Emails)

### Email 1: Welcome (Immediately after acceptance)

**Subject:** You're in! Welcome to the CMM beta 🎉

```
Hey [NAME],

Welcome to Call Me Maybe — you're one of our first [X] beta testers. This is a big deal for us, and we're so glad you're here.

Here's what happens next:

1. TOMORROW MORNING: Your phone will ring at [PREFERRED_TIME]. It's Maya, your AI coach. Answer the call — it's 3 minutes.

2. AFTER EACH CALL: You'll get a WhatsApp message with a quick feedback link (2 minutes). Please fill it out — your feedback is literally building this product.

3. JOIN DISCORD: [Discord invite link] — meet the other beta testers, share your experience, talk to us directly.

Quick setup:
- Save this number in your contacts: [CMM_PHONE_NUMBER] → Name it "Maya - Call Me Maybe"
- This way you'll know it's us calling (not spam!)

Your beta runs for 14 days minimum, but you'll have free access for 3 full months.

Any questions? Reply to this email — it goes straight to me (Aaron).

Let's go 🚀
— Aaron
```

### Email 2: Day 3 Check-In

**Subject:** Day 3 — how's it going?

```
Hey [NAME],

You've been getting calls from Maya for 3 days now. How's it feeling?

I have 3 quick questions (reply directly to this email):

1. What surprised you about the calls?
2. What felt weird or off?
3. On a scale of 1-10, how likely are you to keep answering?

No wrong answers. The more honest you are, the better we can make this.

And hey — you're on a 3-day streak. Most people who try a diet app quit by now. You didn't. 💪

— Aaron
```

### Email 3: Day 7 — Midpoint

**Subject:** One week! Your feedback is shaping everything.

```
Hey [NAME],

7 days of daily coaching calls. You're officially in the top 20% of people who start any health program. Seriously.

Quick midpoint check:

- Your streak: [X] days
- Calls answered: [X]/7
- Average call duration: [X] min

I'd love 5 minutes of your time for a quick voice call (human this time, not AI 😄). Can we chat this week?

Pick a time: [Calendly link or "reply with your availability"]

This call helps us understand what's working and what needs to change before we launch to thousands of people. Your input = massive impact.

— Aaron
```

---

## 5. Daily Feedback Form

### Send via WhatsApp or email after each call (takes 2 minutes)

```
DAILY FEEDBACK — Day [X]

1. Did you answer today's call?
[ ] Yes  [ ] No (missed it)  [ ] No (declined it)

2. How was today's call? (1-5 stars)
⭐⭐⭐⭐⭐

3. Did Maya say anything that felt off or unnatural?
[ ] No, felt natural  [ ] Something was slightly off  [ ] Yes, something was weird
If yes, what? [Text field]

4. How motivated do you feel after the call? (1-5)
⭐⭐⭐⭐⭐

5. One thing to improve:
[Text field]

6. One thing you liked:
[Text field]
```

---

## 6. Weekly Survey (Send every Sunday)

```
WEEKLY CHECK-IN — Week [X]

1. How many calls did you answer this week? [0-7]

2. Overall experience this week (1-10): [slider]

3. Did you make any changes to your eating habits because of the calls?
[ ] Yes, significant changes
[ ] Yes, small changes
[ ] Not yet, but I'm more aware
[ ] No

4. What was the BEST moment in a call this week?
[Text area]

5. What was the WORST moment in a call this week?
[Text area]

6. If CMM launched tomorrow at €9.90/month, would you pay?
[ ] Yes, definitely
[ ] Probably
[ ] Not sure
[ ] No

7. Would you recommend CMM to a friend?
[ ] Already have!
[ ] Yes, I would
[ ] Maybe
[ ] No

8. NPS: On a scale of 0-10, how likely are you to recommend CMM to someone trying to lose weight?
[0-10 slider]

9. Feature request: What's the #1 thing you wish CMM could do that it doesn't?
[Text area]

10. Anything else?
[Text area]
```

---

## 7. Bug Report Template

### For Discord #bug-reports channel

```
**Bug Report**

**What happened:**
[Describe what went wrong]

**What should have happened:**
[What you expected]

**When:**
[Date and time of the call/issue]

**Device:**
[iPhone/Android, model, OS version]

**Steps to reproduce:**
1. ...
2. ...
3. ...

**Screenshot/recording:**
[Attach if possible]

**Severity:**
[ ] Critical (can't use the app)
[ ] Major (feature broken)
[ ] Minor (annoying but works)
[ ] Cosmetic (looks wrong)
```

---

## 8. Beta Tester Agreement

### Send before first call (confirm via email reply)

```
CALL ME MAYBE — Beta Tester Agreement

By participating in the CMM beta program, you agree to:

1. PARTICIPATION: Answer daily AI coaching calls for at least 14 days
2. FEEDBACK: Complete daily feedback forms and weekly surveys
3. PRIVACY: Your call data is used only for product improvement (see privacy policy)
4. RECORDING: Calls may be recorded for quality improvement (90-day retention)
5. CONFIDENTIALITY: Don't share unreleased features publicly without permission
6. TESTIMONIALS: We may ask to use your feedback/results in marketing (with your permission)
7. NO MEDICAL ADVICE: CMM is a coaching tool, not a medical service

IN RETURN, YOU RECEIVE:
- 3 months free CMM access (worth €29.70)
- Founding Member badge (permanent)
- Direct founder access (Aaron & Ata)
- Pizza perks from Presto Fresco
- Priority access to new features
- Input on product direction

TO CONFIRM: Reply to this email with "I AGREE" and your preferred call time.

— The CMM Team
```

---

## 9. Rewards & Recognition

### During Beta

| Milestone | Reward |
|-----------|--------|
| Complete Day 1 | Welcome message from Aaron |
| Complete 3-day streak | Shoutout in Discord #wins |
| Complete 7-day streak | Presto Fresco pizza voucher |
| Complete 14-day streak | "Founding Member" badge + 3 months free |
| Complete 30-day streak | "OG Beta Tester" badge + 6 months free |
| Submit 10+ daily feedbacks | Direct input on feature roadmap |
| Refer another beta tester | Extra month free |

### Graduation to Ambassador

Beta testers who complete 14+ days AND score 8+ on NPS automatically qualify for the Ambassador program:

| Ambassador Benefit | Details |
|-------------------|---------|
| Permanent free access | Lifetime free CMM account |
| Referral commission | 25% recurring for referred paying users |
| Ambassador badge | Visible in app and Discord |
| Feature preview | Early access to all new features |
| Monthly founder call | Group call with Aaron & Ata |
| Press mentions | Featured in testimonials (with consent) |

---

## 10. Metrics to Track During Beta

### Daily Metrics
| Metric | Target | How to Measure |
|--------|--------|---------------|
| Call answer rate | >80% | VAPI.ai logs |
| Average call duration | 2.5-3.5 min | VAPI.ai logs |
| Feedback form completion | >70% | Google Forms/Typeform |
| Daily satisfaction score | >3.5/5 | Feedback form Q2 |

### Weekly Metrics
| Metric | Target | How to Measure |
|--------|--------|---------------|
| Weekly retention | >85% | % of testers still answering in week 2 |
| NPS score | >40 | Weekly survey Q8 |
| "Would pay" rate | >60% | Weekly survey Q6 |
| Feature requests | Catalog all | Weekly survey Q9 |

### End-of-Beta Metrics
| Metric | Target | Source |
|--------|--------|--------|
| 14-day completion rate | >70% (14/20 testers) | Call logs |
| Overall NPS | >50 | Final survey |
| Willingness to pay | >70% | Final survey |
| Referral intent | >50% | Final survey |
| Testimonials collected | 10+ | Direct ask |
| Bugs found & fixed | Track all | Discord #bug-reports |

---

## 11. Post-Beta Actions

### With the Data
1. Compile all feedback into a single "Beta Learnings" document
2. Calculate final NPS and satisfaction scores
3. Identify top 3 product improvements for launch
4. Create case studies from best results (with consent)
5. Pull 5-10 testimonial quotes for landing page / App Store

### With the Testers
1. Send personalized thank-you email to each tester
2. Deliver promised rewards (free access, badges, pizza)
3. Invite all to Ambassador program (if qualified)
4. Ask for App Store reviews on launch day
5. Ask to share launch on social media (provide ready-made posts)

### For Launch Readiness
- [ ] All critical bugs from beta are fixed
- [ ] Voice prompts updated based on beta feedback
- [ ] Call flow optimized based on average call duration data
- [ ] FAQ updated with questions from beta testers
- [ ] 10+ testimonials ready for marketing use
- [ ] Beta completion rate >70% (validates product-market fit signal)